STRATEGY
Determine where AI advertising fits within your company’s overall paid media strategy.
AI ADVERTISING MANAGEMENT
Put Your Business in the Conversation.
Reach customers as they discover products, research purchases and make decisions through AI. True Online Presence helps businesses launch, manage and optimize advertising across emerging AI platforms.
AI advertising strategy backed by more than a decade of performance marketing experience.
AI DISCOVERY
CONCEPTWhat should I look for when choosing a solution for my growing business?
SPONSORED
A relevant business enters the consideration set.
Useful context connects the customer’s question with a next step.
EXPLORE OPTION
Established Performance Marketing Expertise
Google AdsAmazon AdsMicrosoft AdsEcommerce PPCAI Advertising
THE NEXT SEARCH BEHAVIOR
Your Customers Are Asking AI What to Buy Next.
Consumers increasingly use AI assistants to research products, compare options, discover brands, evaluate purchases, find solutions and make buying decisions.
AI advertising creates a new opportunity to be present during these discovery and decision-making moments, without replacing the channels that already work.
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Traditional Search
02
AI-Assisted Discovery
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Conversation
04
Recommendation
05
Purchase
CHATGPT ADS
A New Advertising Channel Is Taking Shape.
Advertising experiences within AI platforms may create opportunities to reach people while they are actively researching, comparing and considering products and services. True Online Presence helps businesses understand, test and manage this emerging channel as it evolves.
CAMPAIGN MANAGEMENT
Build, manage and optimize campaigns as platform capabilities evolve.
MEASUREMENT
Track meaningful business outcomes rather than simply chasing impressions and clicks.
PRODUCT DISCOVERY
CONCEPTWhat’s best for my needs, and what should I compare?
Best fit
Relevant considerations
Key differences
Relevant considerations
DISCOVERCOMPAREDECIDE
READY TO EXPLORE
FOR ECOMMERCE
Built for the Moment Before the Purchase.
True Online Presence has long focused on helping ecommerce businesses reach customers during high-intent buying moments. AI-assisted product discovery creates another potential touchpoint as shoppers compare options, consider what fits their needs and decide where to purchase.
AI ADS FOR ECOMMERCEWHY TRUE ONLINE PRESENCE
New Channel. Proven Advertising Discipline.
While AI advertising is new, the fundamentals of profitable paid media are not. True Online Presence brings established PPC principles to emerging AI advertising channels.
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PAID MEDIA EXPERIENCE
More than a decade of experience managing performance-focused digital advertising.
02
CROSS-CHANNEL PERSPECTIVE
Experience across established paid media channels helps evaluate where AI advertising fits into the larger marketing mix.
03
MEASUREMENT FIRST
Campaign decisions should be tied to meaningful business results and profitability.
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EARLY-MOVER MINDSET
New advertising platforms can create opportunities for businesses willing to test thoughtfully before channels become crowded.
WHAT WE MANAGE
From First Test to Ongoing Optimization.
A disciplined operating system for exploring a new advertising channel without losing sight of the business outcome.
01
AI Advertising Strategy
02
Account & Campaign Setup
03
Audience & Campaign Structure
04
Creative Strategy
05
Conversion Tracking
06
Campaign Launch
07
Budget Management
08
Performance Optimization
09
Testing & Experimentation
10
Reporting & Insights
HOW IT WORKS
Start Small. Measure. Learn. Scale.
DISCOVER
We learn about your business, products, customers, existing advertising and goals.
PLAN
We determine how AI advertising fits within your current marketing strategy.
LAUNCH
We build and launch an initial test designed to generate meaningful performance data.
OPTIMIZE
We evaluate results, refine campaigns and scale opportunities that make business sense.
ESTABLISHED PPC + EMERGING AI
AI Advertising Shouldn't Live in a Silo.
Your customers don't think in marketing channels, and your advertising strategy shouldn't either. We evaluate AI advertising as part of the larger paid media ecosystem.
Google Ads
Amazon Ads
Microsoft Ads
AI Advertising
CUSTOMER ACQUISITION
REVENUE + PROFITABILITY
AI ADS PILOT PROGRAM
Interested in Being Early?
AI advertising is still developing, which makes this an unusual moment for businesses willing to test a new customer acquisition channel thoughtfully. True Online Presence is working with businesses interested in evaluating how it could fit into their marketing strategy.
Availability and advertising capabilities vary by platform, account and market.
FAQ
Clear Answers for an Evolving Channel.
Capabilities and availability continue to change. We keep recommendations grounded in what is actually available.
EXPLORE THE NEXT ADVERTISING CHANNEL
Let's Find Out If AI Advertising Makes Sense for Your Business.
Talk with True Online Presence about your current advertising, business goals and whether an AI advertising test belongs in your marketing strategy.