TRADITIONAL SEARCH
CUSTOMER ENTERS
“best accounting software”
ADVERTISER EVALUATES
Keywords · Queries · Audiences · Bids · Landing pages
SEARCH AD
AI ADVERTISING AGENCY
New Advertising Channels.
Same Question:
Does It Perform?
AI is creating new places for customers to discover products, research businesses and make decisions. True Online Presence helps advertisers evaluate, launch, measure and optimize emerging AI advertising opportunities with the same performance discipline we bring to established paid media.
More than a decade of performance marketing experience applied to emerging AI advertising channels.
AI ADVERTISING ECOSYSTEMCONCEPTUAL
CUSTOMER INTENT
AI CONVERSATION
RELEVANT SPONSORED OPPORTUNITY
BUSINESS
MEASURABLE ACTION
AI ADVERTISING
The Advertising Landscape Is Expanding.
Search engines, marketplaces and social platforms changed how businesses reached customers online.
AI is creating another shift.
People can now use conversational AI to research questions, explore products, compare alternatives and work through purchasing decisions.
As advertising becomes available within these experiences, businesses have another potential way to reach customers during discovery and consideration.
SEARCH
SHOPPING + MARKETPLACES
SOCIAL
AI + CONVERSATIONAL DISCOVERY
The emergence of a new advertising channel does not automatically make it a good investment. It creates something worth evaluating.
THE DIFFERENCE
AI Advertising Isn't Just Search With a Chat Box.
Traditional paid search often begins with a relatively short query.
Conversational AI allows people to express more detail about what they need, why they need it and what matters to their decision. That creates a different advertising environment.
CONVERSATIONAL DISCOVERY
ILLUSTRATIVE EXAMPLECUSTOMER ASKS
“I run a five-person service business and need accounting software that's simple to use, handles invoicing and doesn't require a full-time bookkeeper.”
SYSTEMS MAY EVALUATE
Conversational context · Customer intent · Advertiser context · Creative · Landing page relevance
SPONSORED OPPORTUNITY
The objective remains familiar: connect the right business with a potential customer at a relevant moment. The signals and customer experience are what change.
WHAT WE MANAGE
AI Advertising From Strategy Through Optimization.
STRATEGY
Determine where AI advertising belongs within the broader acquisition strategy.
CAMPAIGN STRUCTURE
Organize campaigns around meaningful business objectives, products, services and customer needs.
CONVERSATIONAL CONTEXT
Develop relevant context themes and signals where supported by the advertising platform.
CREATIVE
Build and test clear, benefit-focused advertising messages.
LANDING PAGES
Connect advertising with destinations that continue the customer's journey.
CONVERSION TRACKING
Establish measurement for meaningful business actions.
BUDGET MANAGEMENT
Control spend and allocate investment based on objectives and performance.
PERFORMANCE ANALYSIS
Evaluate traffic, conversions, costs and downstream business outcomes.
OPTIMIZATION
Use campaign data to improve structure, creative, bids, context and budget allocation over time.
REPORTING
Translate platform metrics into understandable business performance.
PLATFORMS
Starting With ChatGPT Ads. Built for What Comes Next.
ChatGPT Ads represents an important emerging opportunity in conversational advertising, but AI advertising will not necessarily belong to a single platform forever.
True Online Presence is building an AI advertising practice around principles that can extend as additional credible advertising opportunities emerge.
CHATGPT ADS
Conversational advertising opportunities within ChatGPT.
Campaign strategy
Campaign structure
Context strategy
Creative testing
Conversion measurement
Optimization
THE BROADER AI ADVERTISING LANDSCAPE
CONVERSATIONAL AI
AI-ASSISTED DISCOVERY
PRODUCT DISCOVERY
AI-NATIVE AD EXPERIENCES
As credible advertising opportunities develop, we evaluate them based on advertiser access, measurement capability and potential business value rather than novelty.
OUR PHILOSOPHY
New Platform. Old Rules About Money.
A new advertising interface does not change the basic economics of customer acquisition.
Businesses still need to know what they spent, what happened because of that investment and whether the results justified the cost.
AD SPEND
CUSTOMER ACTION
CONVERSION
REVENUE
PROFITABILITY
SPEND
CLICKS / TRAFFIC
CONVERSIONS
COST PER ACQUISITION
REVENUE
ROAS
The exact metrics depend on the business and the data available, but our objective remains the same: turn advertising data into better investment decisions.
MEASUREMENT FIRST
If We Can't Measure It, We Can't Properly Optimize It.
Before scaling an emerging advertising channel, businesses need a reliable way to evaluate what happens after someone interacts with an ad.
True Online Presence considers measurement part of campaign strategy, not an afterthought.
PLATFORM MEASUREMENT
Use the advertising platform's available reporting and conversion tools.
ANALYTICS
Use tools such as Google Analytics to evaluate traffic and downstream behavior where appropriate.
CONVERSION EVENTS
Measure meaningful actions such as purchases, leads or registrations.
BUSINESS RESULTS
Connect advertising activity with revenue and customer acquisition whenever the available data allows.
Attribution is rarely perfect. The goal is to build enough reliable measurement to make informed decisions.
WHY TRUE ONLINE PRESENCE
We're an Advertising Agency That Uses AI.
Not an AI Agency Learning Advertising.
True Online Presence has been managing performance advertising since long before conversational AI became an advertising channel.
That matters.
The tools may be new, but campaign economics, conversion tracking, testing discipline and budget accountability are not.
PERFORMANCE MARKETING FOUNDATION
More than a decade of experience managing paid digital advertising.
ECOMMERCE EXPERIENCE
Deep experience working with businesses where advertising must ultimately generate measurable sales.
MULTI-CHANNEL PERSPECTIVE
Experience across established advertising environments including Google Ads, Amazon Ads and Microsoft Ads.
TESTING DISCIPLINE
New channels earn larger budgets through results rather than excitement.
WE DON'T NEED AI ADVERTISING TO BE THE FUTURE.
WE NEED IT TO PERFORM.
OUR PROCESS
Test Before You Scale.
UNDERSTAND
Review the business, customers, economics and existing advertising strategy.
IDENTIFY
Determine whether a current AI advertising opportunity aligns with the customer journey.
PREPARE
Establish campaign structure, creative, landing pages and measurement.
LAUNCH
Begin with a controlled test designed to generate useful performance data.
OPTIMIZE
Evaluate delivery, engagement, conversions, cost and business outcomes.
SCALE OR ADJUST
Increase investment when results justify it. Refine, reduce or stop when they don't.
AI + ECOMMERCE
Especially Interesting for Ecommerce.
Ecommerce customers frequently research products, compare options and ask detailed questions before purchasing.
That makes conversational product discovery particularly interesting for online retailers.
AI advertising creates the potential to connect relevant products with customers during these research and consideration moments.
EXPLORE AI ADS FOR ECOMMERCE01
“I need something that can handle…”
02
“What's the difference between…”
03
“Which option is best if…”
04
“What should I look for before buying…”
YOUR MEDIA MIX
AI Advertising Should Earn Its Place.
AI advertising should not receive budget simply because it is new.
It should compete for investment alongside the channels already available to your business.
True Online Presence evaluates AI advertising within the broader paid-media picture so decisions can be based on business performance rather than platform hype.
GOOGLE ADS
AMAZON ADS
MICROSOFT ADS
AI ADVERTISING
CUSTOMER ACQUISITION STRATEGY
MEASURABLE BUSINESS RESULTS
WHO SHOULD TEST AI ADS?
Is Your Business Ready?
STRONGER FOUNDATION FOR TESTING
- You already invest in paid customer acquisition
- Your website converts traffic
- You have reliable conversion tracking
- You understand your customer economics
- You have enough budget to run a meaningful test
- Your customers research before buying
MAY NEED WORK FIRST
- Conversion tracking is unreliable
- Your website has major conversion issues
- Your existing campaigns lack clear measurement
- You need immediate guaranteed returns
- Testing would require taking essential budget away from proven profitable channels
Sometimes the smartest AI advertising recommendation is to wait.
The objective is not to sell every business an AI Ads campaign. It is to determine whether the opportunity makes sense.
WORKING WITH TOP
What AI Ads Management Looks Like.
AI advertising is not a set-it-and-forget-it experiment.
True Online Presence approaches it as an ongoing performance advertising program with campaign management, testing, measurement and optimization.
STRATEGY
BUILD
LAUNCH
MEASURE
OPTIMIZE
REPORT
REPEAT
THE TEAM BEHIND THE STRATEGY
AI Advertising Backed by Real PPC Experience.
True Online Presence has been helping businesses navigate paid digital advertising since 2014. As new advertising channels emerge, we bring the same focus on strategy, measurement, testing and profitability that has guided our work across established performance marketing platforms.
Andy Splichal
Founder & Managing Partner
True Online Presence
Andy Splichal founded True Online Presence with a focus on measurable digital advertising and ecommerce growth. Today, that same performance-first approach is being applied to emerging AI advertising opportunities.
ABOUT TRUE ONLINE PRESENCEPERFORMANCE MARKETING
Google Ads
ECOMMERCE PPC
Amazon Ads
MULTI-CHANNEL ADVERTISING
Microsoft Ads
AI ADVERTISING
AI Advertising
EXPLORE MORE
Explore AI Advertising
CHATGPT ADS
ChatGPT Ads
Learn how advertising works within conversational ChatGPT experiences.
EXPLORE CHATGPT ADSAI ADS FOR ECOMMERCE
AI Ads for Ecommerce
Explore AI advertising opportunities specifically for ecommerce businesses.
EXPLORE AI ADS FOR ECOMMERCEFREQUENTLY ASKED QUESTIONS
AI Advertising Agency FAQ
AI ADVERTISING MANAGEMENT
Don't Chase AI.
Test It.
Let's look at your business, existing advertising and customer journey to determine whether AI advertising deserves a place in your paid-media strategy.